I’m fully supportive of India giving the water-thieving soda corporations the boot, but cow urine as a replacement to soda? The article below states that the beverage is being launched as a way to cleanse India of foreign influence. I get that. But what bothers me – more than the idea of drinking the urine of an animal – is the reference cited to how urine is traditionally used:
…cow urine and dung are often consumed in rituals to “purify” those on the bottom rungs of the Hindu caste system. Note in the article the the group promoting this has also been accused of killing Christians and assaulting women. Good reason to boycott both the bovine urine as well as coca-cola and pepsi.
Does your Pepsi lack pep? Is your Coke not the real thing? India’s Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine.
The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India’s biggest and oldest Hindu nationalist group, according to the man who makes it.
Om Prakash, the head of the department, said the drink – called “gau jal”, or “cow water” – in Sanskrit was undergoing laboratory tests and would be launched “very soon, maybe by the end of this year”.
“Don’t worry, it won’t smell like urine and will be tasty too,” he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. “Its USP will be that it’s going to be very healthy. It won’t be like carbonated drinks and would be devoid of any toxins.”
The drink is the latest attempt by the RSS – which was founded in 1925 and now claims eight million members – to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness.Full Story
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